Published May 22, 2023
Here's a fundamental truth.
How can I make such a statement? Well, consider this.
Imagine for a moment that tomorrow you woke up and realise you are the only person on this planet. Kinda like the film, I Am Legend starring Will Smith.
You spend your days exploring, finding and accumulating resources.
You even help yourself to things you never had; a new tv perhaps, maybe bring home a car, or that gold Rolex.
You have everything you want, but something doesn't feel right.
With all that you have, you begin to feel it's all worthless.
No matter what you acquire, learn, or accomplish; until it's given away, shared, or bought, it's worthless.
We're all here to serve others.
I've always pondered people who ponder the question:
"What am I here to do?"
The question implies that the individual hasn't yet found something meaningful enough and is seeking something more.
What if we began with that question and allowed that to be the seed of our growth?
Imagine living life in ways that bring us meaning, and accomplishing our desires in the process. It seems like the most natural progression.
There are sequential steps in all things in life, for example:
Often we'd like to jump ahead of ourselves, and in some cases, you can't.
Being number one in anything requires us to climb the ranks; 3rd, 2nd, 1st.
Professional growth comes after personal growth; to become effective, meaningful, or valuable, we must determine specific steps. Here it is:
Why we serve dictates who we serve, which informs what we serve and guides us in how we serve it.
Although we aren't diving into purpose in this newsletter, this crosses paths with it. Why I serve is speaking to a reason, the trigger that surrounds your life, and when circumstances appear, you act without hesitation.
By understanding the "Why I serve" component, you gain insights into your motivations and values, enabling them to serve with authenticity and intentionality.
Consideration.
The "Who we serve" component helps you define where your motivations make the most impact. We don't need a name, income bracket, or brands they affiliate with; all that comes after is irrelevant at this point. We want to be moulding the clay after we've made it.
Consideration.
We know why, and we know who. Now what do you do that can directly contribute to that problem? It's ensuring that you invest your time effectively in the right place.
Consideration.
Finally, we reach where we'd make the most impact; the delivery. The "How we serve" component outlines the methods and modalities you employ to deliver your offerings, where you provide practical and impactful support. We have all the pieces to refine it.
Consideration.
The Serve Curve framework is vital because it establishes a clear and interconnected roadmap to align your audience, offerings, and approach to YOU.
How you serve determines where the ball lands.
Give it a try, Champions.
Founder, Growth Coach, People Developer, Strategist,Unconventional Thinker, Aligner, Clarifier